Denver Elite Chauffeur
Brand identity and a 25-page website for a Denver private black car service. It is built for riders booking DEN airport transfers, ski resort runs, hourly hire and corporate travel who want an all-in price before they call.
Offline. Shown from saved captures.
- Type
- Website
- Client
- Denver Elite Chauffeur
- Location
- Denver, Colorado
- Year
- 2026
- My role
- Brand identity, design, development
- Status
- Offline
The brief
The owner needed a consistent brand built from an approved emblem, and a site that could price a trip before the first phone call. I built a quote engine that turns a trip type, zone or resort and vehicle class into one all-in price, with gratuity, tolls and fees already included. It runs right on the page, with no backend and no third-party script.
What I built
- Logo system generated from one build script: the mountain and skyline emblem redrawn as clean vector art, with stacked and horizontal lockups, a roundel badge, favicon and apparel versions
- 25 pages, including fleet, rates, reservations, FAQ, five service pages and eight ski resort pages from Vail and Beaver Creek to Aspen and Steamboat
- Quote widget with four trip types and six vehicle classes that knows which vehicles can run which trips, then carries the choice to a reservation page that hands off to a call
- Rate card for airport zones, seasonal resort pricing and hourly packages, published in full and driven from one data source so a rate change updates every page
- Brand guide covering color, light and dark section grounds, typography, logo use and clear space, apparel printing and tone of voice
- Structured data for the business, services and breadcrumbs, unique titles and canonical tags, a sitemap, and short links for print and vehicle decals
- Pages with no external scripts, styles or fonts; on a throttled mobile test the largest element on screen renders in 0.51 to 1.47 seconds, with zero layout shift
- Audit scripts for layout, quote math, button edges and real text contrast over photos, where the worst case measured 5.38:1 against the 4.5:1 AA minimum
Details worth a look
Detail 01
The full rate card is published and reads from the same data as the quote widget, so a price change shows up everywhere at once.
Detail 02
The fleet page books by vehicle class rather than by model, matching the six classes the quote widget prices.
The whole page
Homepage, 1440px wide
Showing the top of the page.
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